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You've been thinking about
 this for a long time,
It's time to make it happen...
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​  

If you are serious about your business, branding is probably the most important part of your financial success. You may have the best customer service, greatest product or most efficient services around. You may even blow your competition away on pricing points, or even better yet – have no competition at all for what you offer. But… NONE OF THAT MATTERS, if… potential clients and customers don't know you exist or cannot find you! Once you get them to walk through your door or visit your website, it is just as important to get them to stay long enough to make a purchase, and to get them to return when they need the same product or service in the future.

Believe it or not, most consumers make purchases based on how they feel. This is where branding comes in. The difference between a printed advertisement that promotes a sale and one that promotes your brand is all in how it makes the potential consumer feel. The important thing to understand is that YOU ARE ALWAYS BUILDING YOUR BRAND – whether it is intentional or not! With every ad, post, promotion, flyer, business card, webpage, etc. – you are developing the "personality" of your business, affecting the consumer's perception of who you are, and determining whether or not they want to do business with you now, and in the future.

So, if you're going to build your brand anyway, why not be on purpose about it? Why not take advantage of every opportunity to shape the perception of those you want to do business with, instead of leaving it to chance that people "get you" and your vision? Innovative Radiance is here to guide you every step of the way as your vision grows, to ensure that your brand evolves with your vision and remains relevant. Our goal is for you to look your absolute best in how you are presented to the world, and that clients and customers, whether potential or current, can always identify and relate to your brand. 

Find out more about how our brand-centric services can make a difference in the success of your business or ministry. You've been thinking about this for a long time. It's time to make it happen, and Let Your Dream Emerge – Innovative Radiance Branding & Publishing can help!
What is branding and why does it matter?
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